Matilda Goad’s London Home Is a British Cottagecore Starter Pack

British housewares designer Matilda Goad approaches decorating her home in the same way she does getting dressed in the morning. “I like to add accessories, such as a handbag or a hat,” she tells us in Domino’s Winter Renovation issue. But first she starts with a solid base of charming colors and cozy furniture, just like the kind you’ll find in her London house. From there she adds her quirky-cool mix of charming accessories, things that help solidify her ultra-feminine, thoroughly English vibe.
Here’s exactly how she puts it all together, with ideas on how you can bring her British sensibility to your home, no matter where you live.
Back to Basics
Goad likes to start with a good foundation: furniture pieces with a bit of history—like a spindle stool—along with new finds, such as a high-gloss sky blue cabinet. The mix keeps it interesting, and the colors unite the look.
Leggera Chair by Gio Ponti for Cassina, DWR ($756, was $890) Wooden Spindle Accent Stool, Garnet Hill ($449) The Tambour Cabinet, Soane (price available upon request) Flynn Floor Lamp, Serena & Lily ($448) The Finishing Touches
Classics with a touch of whimsy—such as a scalloped terracotta pot, a ruffled glass vase, and an artisan-made broom—give off a London farmhouse vibe wherever they go.
Bergs Palace Pot + Saucer, Terrain (from $26) Tartan Squiggle Jug, Matilda Goad ($102) Handy Broom with Japanese Cypress Handle, Goodee ($70) Blown Glass Vase, Zara Home ($30) Enamel Bread Bin, Labour & Wait ($116) Flax Belgian Flax Linen Fringe Ruffle Sham, Pottery Barn ($79) To the Wall Goad says she often veers toward pink, but in her London home she fought her instincts. An earthy shade of sage appears on the doors leading to her garden, and lime paint, which comes in a rainbow’s worth of shades, creates a plaster-like surface in the kitchen.

Calke Green, Farrow & Ball Lime Paint in Flax, Bauwerk Matte Tiles in Vintage Leather, Fireclay Soft Touches
Custom upholstery can take any window treatment or piece of furniture and transform it into a one-of-a-kind wonder. Goad’s go-tos are a little feminine, a little funky, and a little floral.
Nasturtium Fabric, Lake August Moorish Maze Fabric, Rapture & Wright All in the Details
As for accessories, a glittering star pendant lamp, a farmhouse sink, and vintage-looking brass bow pulls are the jewelry of Goad’s home.
Bow Handles, Beata Heuman ($62) Stella Pendant Light, Pooky ($245) Clemente Double Sconce, Burke Decor ($735) Single Basin Farmhouse Fireclay Kitchen Sink, Build ($478) #Scouting