Fisher-Price Transforms Objects Everywhere Into Toys In Eye-Opening Campaign

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Image via Fisher-Price

Spending all day at home in the pandemic can be especially taxing, but you can change things up by looking around with fresh eyes. Take it from kids and their wonderful imaginations, Fisher-Price urges.

In a new campaign called See Toys Everywhere, the toymaker and advertising agency Wieden+Kennedy invite viewers to reconnect with their inner child and envision new meaning for objects around them.

A fun video and campaign visuals imagine a broom being turned into a guitar, a hairbrush doubling as a microphone, an ironing board becoming a surfboard, and more.

The suggestions might look like a bunch of game ideas for people with kids at home, but they’re really more for adults who have grown jaded during this challenging time. More than ever, we could do with a fresh change of perspective and the reminder that a spade doesn’t always just have to be a spade.

The See Toys Everywhere activation is part of Fisher-Price’s years-long Let’s Be Kids campaign, which encourages adults to experience life in the lens of a kid again.



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A post shared by Fisher-Price (@fisherprice)


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A post shared by Fisher-Price (@fisherprice)


View this post on Instagram
A post shared by Fisher-Price (@fisherprice)




[via The Drum, video and images via Fisher-Price]